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Nick Collard speaks for Wm Morrison supermarkets

Nick Collard [1990] is the Group Marketing and Customer Director at Wm Morrison Supermarkets and based in HarrogateHe has recently published an article in the modern marketing journal ‘The Drum’ about how the supermarket war cannot be won on price alone.

To read the full article click on the link below

http://www.thedrum.com/news/2015/01/09/supermarket-war-can-t-be-won-just-price-says-morrisons-marketing-chief-he-outlines